Welcome to Willowbrook Consulting where the Bookkeeping advice is by the numbers, the Marketing advice is sharp, and the jokes are even sharper!

Bookkeeping Services, Marketing, and Business Consulting

Hey there — we're the Hollands. Rachel and Dave.

One of us keeps the books straight. The other makes sure people actually notice you exist online. Together we're kind of like your business's dream team, minus the price tag that comes with hiring an actual agency.

Rachel — the numbers person

Rachel's been doing bookkeeping for almost 20 years now, which honestly feels like a long time to say out loud. She started out in dental office management (SAIT grad, honors and everything), then somehow became the person every business owner wishes they'd hired sooner.

Here's the thing about Rachel: she doesn't just balance your books, she takes the stress off your plate. Most business owners didn't get into business because they love reconciling transactions.

Rachel handles the part that keeps everyone up at night so you can go back to actually running your company.

She's worked with tiny startups and companies that have been around forever, doing everything from payroll to year-end prep to chasing down subcontractors and accountants for the paperwork nobody wants to deal with. Along the way she's gotten really comfortable with QuickBooks Online, Sage 50, Payworks, SharePoint, and some of the more niche industry software like Cortex/Open Invoice and GEP Smart.

But ask her what actually matters and she'll tell you it's paying attention and talking to people like they're people.

Weirdly, she loves the detective work. Something's off by ten bucks, or ten thousand, and she won't stop until she finds it. There's a real satisfaction in taking a mess and making it make sense again.

People who work with her always say the same thing: she explains things without making you feel dumb. That's on purpose. She thinks finances get way more intimidating than they need to be, and her whole approach is built around making it simple enough that you can make a decision and move on with your day.

Dave — the marketing guy

Dave's spent years wrangling spreadsheets and social media accounts around Airdrie and Calgary, with the occasional trip further afield when a client calls for it.

If your business feels like it's stuck in "meh," Dave's the guy who nudges it toward "wait, who are these people?" better clients, a reputation people actually talk about, and a presence on Facebook, Instagram, X, TikTok, and Google that doesn't feel like an afterthought.

Part strategist, part hype man, occasionally your business's therapist.

He's been making content since before "content" was even a word people used like that, and he's managed to stay current without losing the old-school instincts.

Digital's the main game now, sure, but he still believes in a good handshake and an actual business card.

Here's the thing though: Dave's full-time available, and he genuinely believes most business owners are better off learning how to market their own business than handing it off to someone else forever.

Think of it less like "hire a stranger to run your Instagram" and more like "learn to fish, but with a really patient teacher who's already made all the mistakes for you."

https://www.davehollandmarketing.com/
Curious about our handiwork? Check out some of Dave's campaigns by searching "Dave Holland Joey's"

Dave Holland

Purple Cow Marketer

Marketing and Business Development Manager
Precision Motor Worx

Precision Motor Worx was a client for Willowbrook Consulting - marketing in Airdrie and Red Deer! Developing and executing marketing strategies that enhance the brands presence in Airdrie and Red Deer, drive business growth, manage their reputation, and ensure excellent customer service.

This position required a creative and analytical mindset with experience in social media content creation, business development, and reputation management.

I developed and executed social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Created, curated, and managed all published content (images, video, written) to engage and grow their audience.

Chief Marketing Officer
Kingsley Air USA

Kingsley Air USA was also a client of Willowbrook Consulting. This was a start-up and I was brought on as the CMO to develop the brand and voice for this high-tech company.

I led a team of marketing professionals in developing social media strategies, content creation and curation, social media management, paid social media advertising, social media analytics and reporting.

Franchise Development Manager

ActionCOACH Canada

As a Franchise Development Manager at ActionCOACH Canada, I was responsible for spearheading the growth and expansion of our franchise network across Canada. I worked closely with all potential franchisees and coaches, guiding them through the franchise development process and providing support in their journey to becoming successful ActionCOACH business coaches.

I identified and qualified prospective franchisees, conducted franchisee discovery meetings, managed the franchise sales process, and provided ongoing support to new franchisees as they grow their business.

With strong sales and relationship-building skills, combined with an in-depth knowledge of franchising and business coaching, I helped attract and onboard talented coaching candidates who are passionate about helping businesses succeed.

VP of Marketing & Design
Joey's Group of Companies

As the VP of Marketing and Design, I was responsible for guiding all marketing for the Joey’s Seafood, Joey’s Fish Shack and strEATS Kitchen brands. Joey’s Fish Shack became the rebrand for Joey’s Seafood in 2021 and we were able to open and support 13 new Joey’s Fish Shacks during my time.

Marketing planning, budgeting, and execution of agreed-upon marketing plans were priorities. The VP was also responsible for image management for these brands, including social media posting, advertising and image management, generation of graphic and digital content messaging, and all customer-facing information materials including menus, menu boards, and in-house materials.

I created and coordinated all national promotional programs and campaigns to drive franchise partner revenue. Throughout, I continually evolved all company collateral material including menus, advertising, and franchising ads while managing public relations activities of all brands/companies.

Daily, I would support the needs of all franchise partners with on-call consulting for their marketing plans and strategies. This involved the management of 60 Facebook pages, 60 Google Business Pages, Instagram, TikTok, and Twitter.

This experience provided me with a solid understanding of Franchising, Marketing, Design, Print, Digital, and Social Media and an uncommon ability to develop a custom marketing strategy that any franchise partner can execute with success.

Senior New Home Sales Associate

This was a contract position to represent Devonian Properties to all potential owners/investors. This was a great job that allowed me to experience a different type of customer service.

Each sale allowed me to create relationships with the investors and cater to their needs and wants. Customizing their property and managing the rental of the property was a priority.

I created and maintained our client database and daily activity reports, trained and supported other sales staff. I managed all purchase contract documents, conveyance and ongoing purchaser support throughout the building process.

I would customize (including framing changes) interior design of individual owner’s suites Upgrades, change orders and all closing documentation, walkthroughs, in-house sales IT and computer troubleshooting. I’d also organize and attend all provincial trade shows and events.

Dave Holland

Marketing and Business Development Manager Precision Motor Worx

Chief Marketing Officer Kingsley Air USA